Principioattivo has designed and developed 4 video-tests to study the communicative interaction of colors and messages in outdoor advertising. The videos were broadcast for three weeks at railway stations in Milan and Rome. Some surprising results are being analyzed at the moment.
established in 2007 PRINCIPIOATTIVO is a young, dynamic architecture firm based in Italy. It operates nationally and internationally in collaboration with Oramafactory Lab, an innovative hub offering communication and product design services. PRINCIPIOATTIVO has brainstorming at its core. We take pride in our collaborative approach and ensure our team members work in synergy with our clients to achieve results and exceed expectations.