Principioattivo has designed and developed 4 video-tests to study the communicative interaction of colors and messages in outdoor advertising. The videos were broadcast for three weeks at railway stations in Milan and Rome. Some surprising results are being analyzed at the moment.
Established in 2007 PRINCIPIOATTIVO is a young, dynamic architecture firm based in Italy. It operates nationally and internationally with a collaborative approach. Proactivity is our key-word. We don’t wait for things to happen, we create teams and shape situations to clients giving different visions and making them real and easy to understand. Curiosity and enthusiasm are part of our team and ourselves.
via Gian Battista Vico 42
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Via XII Ottobre, 2
(+39) 010 596 0154