We have the privilege to express our passion in what we do: working giving social value and sustainable approach to every project.

Every project has its own value and represents for us an opportunity to learn and express our passion in performing ourselves.

Nothing is impossible but requires sensible and sensitive capability to observe and listen to every single detail: step by step every situation can be faced and solved respecting the context, content and concept.

Proactivity is our key-word.
We don’t wait for things to happen, we create teams and shape situations to clients giving different visions and making them real and easy to understand. Curiosity and enthusiasm are part of our team and ourselves.

With an interdisciplinary skill set, we offer tailored services across the entire architecture and design spectrum for both corporate and individual clients. From micro to macro every action we do expresses our attitude and vision. Every single project is a blank sheet to draw with passion and creativity plus pragmacy. Now both a multi-disciplinary creative lab and a project management firm, PRINCIPIOATTIVO offers architectural innovative solutions for the residential, commercial, exhibition and tertiary sectors.

We know how to listen and face difficult issues from technical, public procedure, social aspects up to overall development mix process.

We have the privilege to express our passion in what we do: working giving social value and sustainable approach to every project we create, reinventing new way to shape private and public spaces in order to make people life enjoyable, satisfing different needs and requirements, solving barriers and limits.

Architecture is (not) all we do: since the early days of 2007, PRINCIPIOATTIVO and its partners have taken to explore new entrepreneurial opportunities, launching “SHHT” and “ORAMA FACTORY“. “SHHT” is a cultural association, working to promote the evolving relationship between architecture and society within the european context.”ORAMA DESIGN” is a creative-design studio where PRINCIPIOATTIVO deepens the themes related to the public space and the design product for inclusive world and better living way,

Awards

2014

“Idee per Ischia” Design Competition – winner

Urban Regeneration project
A new “House of Music“ instead of the previous abandoned municipal market. A place where artistic representations such as dance, theater and concerts can be developed. Architecture set on two buildings that present a modern language, where musical workshops and buildings are developed, the concert hall indoors and outdoors. An elegant environment frequented by students, people of culture and ordinary citizens.

“Sterminata Bellezza” – award

Park & public space project
265 thousand square meters of greenery returned to the city, with a public park equipped for children, schools, families, new land for agriculture and a wide range of naturalistic redevelopment along the Lambro river characterized by pedestrian and cycle paths. A project and an intervention capable of promoting sustainable development, participation and public awareness towards the values of the landscape.

2015

“Guggenheim Helsinki” Design Competition – selected

Museum Project A structure that mimics the waves of the harbor water, while at the same time preserving views of the surrounding cityscape. The seemingly amorphous “waves” of the building are lower to the ground at the north end to prevent shading the museum’s entrance plaza, and to protect views of the nearby Palace Hotel. The middle of the building is also sloped so that visitors to the Tähtitorninvuoren Park across the street can see across the harbor. Inside, visitors are issued along an interior promenade that runs the length of the building. This public space is open regardless of museum hours. The promenade becomes a transitional space, what the architects describe as “a covered passage between the harbor and the urban fabric.”

2016

“Palazzo Italia post Expo” Private Tender – winner

Office project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO, the reliability of the support to the architectural functional design related to design project authorization of Palazzo Italia in Expo Area.

2018

“Headquarter Human Technopole in Expo/Mind” Private Tender – winner

Office project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO, the reliability of the support to the architectural functional design related to the regeneration and recovery of Palazzo Italia in Expo Area to create the new headquarter of Human Technopole.

“Scalo Greco Reinventing Cities Milano C40” Design Competition – selected

Masterplan Project
The grouping, led by Atelier (s) Alfonso Femia/AF517 and completed by PRINCIPIOATTIVO Architecture Group (co-designer), was selected for the final stage of Reinventing Cities Competition – Scalo Greco Milano. Reinventing Cities, an unprecedented global competition to drive carbon neutral and resilient urban regeneration.. The competition is designed to serve as a model for cities around the world, demonstrating how the alliance between cities and business can shape the future delivering healthier, greener and economically viable urban development.

2019

“Architectural design of ERP apartments in Milano” Private Tender – winner

Residential Project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO, the reliability of the support to the architectural functional design related to accommodation of recovery accommodated in erp buildings of the municipality of milan and surrounding milan north west.

“ Requalification headquarter Polygraphic Mint of the State” Competition – winner

Museum & Mixed-use Project
The grouping, led by Atelier (s) Alfonso Femia/AF517 and completed by PRINCIPIOATTIVO Architecture Group (co-designer), For, Redesco, Tekser, Duks Sceno, Ott Art eTA Architecture has won the competition called by the Institute Polygraphic Mint of the State (IPZS) for the requalification of the historical headquarters located in the Esquilino district, in via Principe Umberto, in Rome. The building, which occupies an area of 16000 sqm, will have a cultural pole dedicated to the enhancement of the Museum of artistic resources of the national Numismatic heritage, a historical archive, a Library, areas for educational activities, laboratories, an auditorium/congress centre, offices and services, a restaurant, a cafeteria and a bookshop.

“Build 2019 – Home & Garden” – award

Innovation in Urban Regeneration 2019
BUILD Magazine looks to showcase the businesses and enterprises who provide us with the products and services which make our living environments, not just a place in which we exist, but embodiments of our hopes and dreams. PRINCIPIOATTIVO was rewarded as Best Multi-Disciplinary Architecture Firm in Italy for Innovation in Urban Regeneration.

“Global Architecture & Design 2019” – award

Multi-Service Architectural Firm of the Year
Architects are involved in a lot of things like activism, conferences, writing, academics, but at the core of our profession, we make buildings and create spaces. The Global Architecture and Design Awards acknowledges this and honor the Architects for their outstanding work. PRINCIPIOATTIVO was rewarded as Best Multi-Service Architectural Firm of the Year

“Global 100 – 2019” – award

Innovation in Urban Regeneration
The M&A Today – Global Rankings – 2019 edition identifies Global leading businesses, law firms, advisors and financiers, who are firmly placed in the ‘Top Tier’ within their sector.

“New public spaces in Manifatture Tabacchi Masterplan” Private Tender – winner

Park & Public space Project
Manifatture Milano spa, with a private tender, confirmed to PRINCIPIOATTIVO, the project for the new urban park and public spaces in the Manifatture Tabacchi masterplan.

2020

“Build 2020 – Home & Garden” – award

Italy & Best Casual Restaurant Project (Italy): Pizzeria Veratti

BUILD Magazine looks to showcase the businesses and enterprises who provide us with the products and services which make our living environments, not just a place in which we exist, but embodiments of our hopes and dreams. PRINCIPIOATTIVO was rewarded as Multi-Disciplinary Architecture Firm of the Year – Italy & Best Casual Restaurant Project (Italy): Pizzeria Veratti Casual Gourmet

Partners

Our Team

Ours Services

What we do

Architecture

feasibility studies -  concept – studio & design - full architecture service - s turnkey projects

Landscape

landscape design - flow analysis  - environmental assessment urban - mobility

Design

stand design - event design -  product & design analysis  - maquettes & prototypes

Principioattivo has gained extensive experience in the design of commercial spaces, residential areas, cultural and leisure venues. Our team of professionals consists of architects, engineers and graphic designers.
With an interdisciplinary skill set, we offer tailored services across the entire architecture and design spectrum for both corporate and individual clients.

Engineering

M.E.P systems -  audio-video systems -  structures - sustainablility

Working site

pilotage -  accounting -  construction supervision - artistic supervision

Safety

design coordination - runtime management - supervision - fire & safety

Worked with us

Maria Feller – Luca Boris Berdini – Lorenza Mariotti – Elisa Vita Caivano – Diana Marcocci – Chiara Sinelli – Elena Mascheri – Marco Aperti – Andrea Calzaferri – Valentina Zaglio – Thomas Baldi – Tania Battistini – Simone De Stasio – Angela Forte – Tommaso Croattini – Igor Shumanskyi – Giorgia Segato – Roberta D’Elia – Francesca Ugolini – Gloria Balconi – Alberto Tolomelli – Maria Lucia D’Alessio – Giacomo Pirotta – Federico Bettin – Erica Pellegrini – Daria Casale – Sara Bosio – Chiara Arpaia – Andrea Leone – Romina Maffeo – Riccardo Montanari – Ana Arboleda – Daniela Gambino – Billur Ozer – Jacopo Cavagnoli – Pietro Nardelli – Gaspare Giacona – Ciro Lauria – Claudia Fredriani – Elena Ricca – Federico Cavagnera – Rita Mathe – Matteo Marconi – Alessia De Luca – Maria Luisa Demonti – Elena Santorelli – Elena Tarantino – Gabriele Borella – Matteo Regali – Pietro Grugni – Joaquin Estrada – Luca Pascale – Costin Nita – Dicle Aslan – Aadba Rasheed – Carmen Mladin – Federica Primerano – Elena Calvano – Feng Fan – Federica Bosacchi – Michaela Borodacova – Simona Castagliuolo – Manjil Raveendran – Luca Gobbo – Bushiya rajkumar – Antonio Arturo Solis Linares – Danae Vasilopoulou – Claudia Begni – Laura Santa Rodriquez – Amir Hossein Adelfar – Giorgia Volpi – Marco Boyer – Shengan Sun – Giacomo Conti – Aisan Rezazadeh Farahmand – Sanad Ayed Issa Wir – Ahmed Khalid Badr Badr – Giorgia Volpi – Alessio Canna – Amirhossein Adelfar