Every project has its own value and represents for us an opportunity to learn and express our passion in performing ourselves.
Nothing is impossible but requires sensible and sensitive capability to observe and listen to every single detail: step by step every situation can be faced and solved respecting the context, content and concept.
Proactivity is our key-word.
We don’t wait for things to happen, we create teams and shape situations to clients giving different visions and making them real and easy to understand. Curiosity and enthusiasm are part of our team and ourselves.
With an interdisciplinary skill set, we offer tailored services across the entire architecture and design spectrum for both corporate and individual clients. From micro to macro every action we do expresses our attitude and vision. Every single project is a blank sheet to draw with passion and creativity plus pragmacy. Now both a multi-disciplinary creative lab and a project management firm, PRINCIPIOATTIVO offers architectural innovative solutions for the residential, commercial, exhibition and tertiary sectors.
We know how to listen and face difficult issues from technical, public procedure, social aspects up to overall development mix process.
We have the privilege to express our passion in what we do: working giving social value and sustainable approach to every project we create, reinventing new way to shape private and public spaces in order to make people life enjoyable, satisfing different needs and requirements, solving barriers and limits.
Architecture is (not) all we do: since the early days of 2007, PRINCIPIOATTIVO and its partners have taken to explore new entrepreneurial opportunities, launching “SHHT” and “ORAMA FACTORY“. “SHHT” is a cultural association, working to promote the evolving relationship between architecture and society within the european context.”ORAMA DESIGN” is a creative-design studio where PRINCIPIOATTIVO deepens the themes related to the public space and the design product for inclusive world and better living way,
Awards
2014
2015
2016
2018
2019
2020
2021
2022
2023
2014
“Idee per Ischia” Design Competition – winner
Urban Regeneration project
A new “House of Music“ instead of the previous abandoned municipal market. A place where artistic representations such as dance, theater and concerts can be developed. Architecture set on two buildings that present a modern language, where musical workshops and buildings are developed, the concert hall indoors and outdoors. An elegant environment frequented by students, people of culture and ordinary citizens.
“Sterminata Bellezza” – award
Park & public space project
265 thousand square meters of greenery returned to the city, with a public park equipped for children, schools, families, new land for agriculture and a wide range of naturalistic redevelopment along the Lambro river characterized by pedestrian and cycle paths. A project and an intervention capable of promoting sustainable development, participation and public awareness towards the values of the landscape.
2015
“Guggenheim Helsinki” Design Competition – selected
Museum Project A structure that mimics the waves of the harbor water, while at the same time preserving views of the surrounding cityscape. The seemingly amorphous “waves” of the building are lower to the ground at the north end to prevent shading the museum’s entrance plaza, and to protect views of the nearby Palace Hotel. The middle of the building is also sloped so that visitors to the Tähtitorninvuoren Park across the street can see across the harbor. Inside, visitors are issued along an interior promenade that runs the length of the building. This public space is open regardless of museum hours. The promenade becomes a transitional space, what the architects describe as “a covered passage between the harbor and the urban fabric.”2016
“Palazzo Italia post Expo” Private Tender – winner
Office project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO, the reliability of the support to the architectural functional design related to design project authorization of Palazzo Italia in Expo Area.
2018
“Headquarter Human Technopole in Expo/Mind” Private Tender – winner
Office project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO, the reliability of the support to the architectural functional design related to the regeneration and recovery of Palazzo Italia in Expo Area to create the new headquarter of Human Technopole.
“Scalo Greco Reinventing Cities Milano C40” Design Competition – selected
Masterplan Project
The grouping, led by Atelier (s) Alfonso Femia/AF517 and completed by PRINCIPIOATTIVO Architecture Group (co-designer), was selected for the final stage of Reinventing Cities Competition – Scalo Greco Milano. Reinventing Cities, an unprecedented global competition to drive carbon neutral and resilient urban regeneration.. The competition is designed to serve as a model for cities around the world, demonstrating how the alliance between cities and business can shape the future delivering healthier, greener and economically viable urban development.
2019
“Architectural design of ERP apartments in Milano” Private Tender – winner
Residential Project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO, the reliability of the support to the architectural functional design related to accommodation of recovery accommodated in erp buildings of the municipality of milan and surrounding milan north west.
“ Requalification headquarter Polygraphic Mint of the State” Competition – winner
Museum & Mixed-use Project
The grouping, led by Atelier (s) Alfonso Femia/AF517 and completed by PRINCIPIOATTIVO Architecture Group (co-designer), For, Redesco, Tekser, Duks Sceno, Ott Art eTA Architecture has won the competition called by the Institute Polygraphic Mint of the State (IPZS) for the requalification of the historical headquarters located in the Esquilino district, in via Principe Umberto, in Rome. The building, which occupies an area of 16000 sqm, will have a cultural pole dedicated to the enhancement of the Museum of artistic resources of the national Numismatic heritage, a historical archive, a Library, areas for educational activities, laboratories, an auditorium/congress centre, offices and services, a restaurant, a cafeteria and a bookshop.
“Build 2019 – Home & Garden” – award
Innovation in Urban Regeneration 2019
BUILD Magazine looks to showcase the businesses and enterprises who provide us with the products and services which make our living environments, not just a place in which we exist, but embodiments of our hopes and dreams. PRINCIPIOATTIVO was rewarded as Best Multi-Disciplinary Architecture Firm in Italy for Innovation in Urban Regeneration.
“Global Architecture & Design 2019” – award
Multi-Service Architectural Firm of the Year
Architects are involved in a lot of things like activism, conferences, writing, academics, but at the core of our profession, we make buildings and create spaces. The Global Architecture and Design Awards acknowledges this and honor the Architects for their outstanding work. PRINCIPIOATTIVO was rewarded as Best Multi-Service Architectural Firm of the Year
“Global 100 – 2019” – award
Innovation in Urban Regeneration
The M&A Today – Global Rankings – 2019 edition identifies Global leading businesses, law firms, advisors and financiers, who are firmly placed in the ‘Top Tier’ within their sector.
“New public spaces in Manifatture Tabacchi Masterplan” Private Tender – winner
Park & Public space Project
Manifatture Milano spa, with a private tender, confirmed to PRINCIPIOATTIVO, the project for the new urban park and public spaces in the Manifatture Tabacchi masterplan.
2020
“Build 2020 – Home & Garden” – award
Italy & Best Casual Restaurant Project (Italy): Pizzeria Veratti
BUILD Magazine looks to showcase the businesses and enterprises who provide us with the products and services which make our living environments, not just a place in which we exist, but embodiments of our hopes and dreams. PRINCIPIOATTIVO was rewarded as Multi-Disciplinary Architecture Firm of the Year – Italy & Best Casual Restaurant Project (Italy): Pizzeria Veratti Casual Gourmet
“CASVA” Private Tender – winner
Public space project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO Architecture Group, the reliability of the support to the architectural functional design in BIM related to the regeneration and recovery of Mercato Comunale QT8 Milano to create the new CASVA headquarter.
“Ex-Miralanza Reinventing Cities Roma C40” Design Competition – selected
Masterplan project
PRINCIPIOATTIVO architecture group is in the shortlist for the EX MIRALANZA area in Rome – C40 reinventing cities competition. The international and multidisciplinary team is led by De Sanctis Costruzioni with PRINCIPIOATTIVO Architecture Group, 3TI projects, Paesaggi e Paesaggi, Tekser, Artec3.
2021
“Maripoul Central Seashore” – finalist
Top 3 selected finalist
The spatial organization of the shoreline, its linear nature will be reinforced with a popular for Ukrainian embankments concept of the “health route” with the jogging-cycling infrastructure. This line is a spine of physical development, a thread for the readable rhythm of the bright beads. Casual Restaurant Project (Italy): Pizzeria Veratti Casual Gourmet
2022
Big See Interior Design award 2022 – award
Best interior design award – hospitality: Pizzeria Veratti
BIG SEE is the newest, latest and most exiting platform under the BIG umbrella. SEE is both, to see and Southeast Europe. And it brings together 21 countries and 340 million people in what we feel, claim and exclaim is the most compelling, most creative region in the world. Pizzeria Veratti won the prize because of the ceiling: “one of the best elements of this project: an outstanding flexible shape similar to a wave realized in wood, covers and run through all the areas giving a unique identity and personality to this place”
Big See Interior Design award 2022 – award
Best interior design award – hospitality: SolePavia
BIG SEE is the newest, latest and most exiting platform under the BIG umbrella. SEE is both, to see and Southeast Europe. And it brings together 21 countries and 340 million people in what we feel, claim and exclaim is the most compelling, most creative region in the world. Pizzeria Veratti won the prize because of the ceiling: “one of the best elements of this project: an outstanding flexible shape similar to a wave realized in wood, covers and run through all the areas giving a unique identity and personality to this place”
“SOLARI Social Housing” Private Tender – winner
Social Housing executive project
Mm spa, with a private tender, confirmed to PRINCIPIOATTIVO Architecture Group, the reliability of the support to the architectural functional design in BIM related to the regeneration and recovery of Social housing buildings in Via Solari, Milano.
Saint-Gobain selection 2022 – award
Best interior design award
A building that perfectly reflects the image of the client, with bright and extremely elegant and functional: this in a nutshell is the new headquarter of Saint-Gobain Italia, located within an envelope of about 4,500 square meters distributed over four floors operational, plus a fifth used as a rooftop terrace and a basement level intended for parking.
2023
“ICONIC AWARDS” – award
Innovative architecture
This project is a renovation of the old Cascina Monluè, a historical 13th-century building located in Milan. The process is the key point of this initiative. In detail: after having proposed to the Municipality the idea of refurbishing the Cascina Monluè, recovering the old internal paintings and inserting new volumes and space with actual contemporary materials, we created a modern design project that contrasts with the ancient existing building.
“BUILD Construction & Engineering awards 2023” – award
Most Trusted Contemporary Architecture Firm 2023 – Milan
BUILD Magazine seeks to showcase the best tradespeople and companies involved in this industry. Those hardworking
individuals who work diligently to build the very best projects. Ranging from residential properties to commercial buildings,
and highway infrastructure, the Construction and Engineering Awards is the place to showcase the hardworking companies
involved in this sector.
“Corso Libertà Merano” – finalist
Top selected finalist
Corso Libertà was built in 1881 as an important axis of urban development for the connection between the city center and the station, consequently in the beginning it was called Viale della Stazione. Subsequently the name was changed to Habsburgerstraße, then to Via Goethe and under fascism to Corso Principe Umberto. A targeted and flexible design must be able to dissolve the contradictions, to reconcile the opposing options of use and also to contribute to respecting the rights of the weakest .
“Premio Architettura e Urbanistica Urbanfile” – finalist
Top selected finalist
Urbanfile has selected a list of interventions completed in 2022 both of large and small interventions, evaluating the most significant, those that constitute the most virtuous or interesting examples made with quality architecture and that can help improve the image e The livability of the city of MilanoAWA
Partners
Luca Bigliardi
PARTNER, ARCHITECT
CHIEF OPERATION OFFICER
Daniela Dafarra
PARTNER, ENGINEER
CHIEF EXECUTIVE DREAMER
Our Team
Guido Previtali
ARCHITECT PROJECT LEADER
Paolo Bissa
ARCHITECT PROJECT LEADER
Alberto Basilico
ARCHITECT
Roberto Gallegos
ARCHITECT
Oscar Bigliardi
SENIOR ADVISOR
Camila Ruiz Rossi
ARCHITECT
Anahid Chavosh
ARCHITECT
Daniele Gabetta
SAFETY COORDINATOR
Matteo Cardillo
SURVEYOR
Partners SUNAA / PRINCIPIOATTIVO JV
Mohammed Al-Nuwaybit
ENGINEER
BUSINESS DEVELOPER AND FUNDS CONSULTANT
Abdullah Al-Shahrani
ENGINEER
BUSINESS AND PROJECT DEVELOPER
Worked with us
Maria Feller – Luca Boris Berdini – Lorenza Mariotti – Elisa Vita Caivano – Diana Marcocci – Chiara Sinelli – Elena Mascheri – Marco Aperti – Andrea Calzaferri – Valentina Zaglio – Thomas Baldi – Tania Battistini – Simone De Stasio – Angela Forte – Tommaso Croattini – Igor Shumanskyi – Giorgia Segato – Roberta D’Elia – Francesca Ugolini – Gloria Balconi – Alberto Tolomelli – Maria Lucia D’Alessio – Giacomo Pirotta – Federico Bettin – Erica Pellegrini – Daria Casale – Sara Bosio – Chiara Arpaia – Andrea Leone – Romina Maffeo – Riccardo Montanari – Ana Arboleda – Daniela Gambino – Billur Ozer – Jacopo Cavagnoli – Pietro Nardelli – Gaspare Giacona – Ciro Lauria – Claudia Fredriani – Elena Ricca – Federico Cavagnera – Rita Mathe – Matteo Marconi – Alessia De Luca – Maria Luisa Demonti – Elena Santorelli – Elena Tarantino – Gabriele Borella – Matteo Regali – Pietro Grugni – Joaquin Estrada – Luca Pascale – Costin Nita – Dicle Aslan – Aadba Rasheed – Carmen Mladin – Federica Primerano – Elena Calvano – Feng Fan – Federica Bosacchi – Michaela Borodacova – Simona Castagliuolo – Manjil Raveendran – Luca Gobbo – Bushiya rajkumar – Antonio Arturo Solis Linares – Danae Vasilopoulou – Claudia Begni – Laura Santa Rodriquez – Amir Hossein Adelfar – Giorgia Volpi – Marco Boyer – Shengan Sun – Giacomo Conti – Aisan Rezazadeh Farahmand – Sanad Ayed Issa Wir – Ahmed Khalid Badr Badr – Giorgia Volpi – Alessio Canna – Amirhossein Adelfar – Riccardo Colombo – Shabnam Mehrabi Hashjin – Francesco Mingrino – Jacopo Irace – Arezoo Mohebpour – Jayson Ramirez – Yasmine Harizi – Farnaz Darougheh – Andrea Bettagno – Madlin Carmen – Linda Maiocchi – Artem Velychko – Marco Ferrari – Ahmad Naderi – Ghamaz Husnain – Mana Hosseinpour – Roberto Adami – Darush Farrokh – Hamza Outalagh – Paolo Fatichenti – Giandomenico Garofalo – Cosimo Di Benedetto – Lubna Barkawi – Nima Basimi – Ludovico D’aniello – Bereket Seifu
