421_CYCLING THE WEEK

A proactive initiative by Principioattivo during the FuoriSAlone event, instead of participating in the always conventional way we have decided to be part of it helping people of Milan and from the ones coming from all the world, to feel at home, able to circulate easily reaching the main important focus areas as Brera, Lambrate, Porta Venezia. 

Cycling, of course. 

We have designed two different colorful lines pointing one way and return (one in pink and the other in green) crossing all the main street of Milan city center, in order to avoid traffic areas, stress and chaotic ways. A way to discover and experience our fantastic city, to give it back to its inhabitants, instead of the usual radial ways we encouraged to use secondary unexpected ones.