356_PIANO B OFFICE New headquarter: Piano B Square. The client, Piano B, asked us to design his Headquarter, in one of the emerging areas of Milan. Wide space internally free from rules, to be organized and defined. We used white mood […]
353_CONAI EXPO Conai’ stand at EXPO2015 Conai and the National Consortia for the recycle of the packaging present Recycling Tube, an interactive video installation that shows the route taken by packaging waste, including that generated at Expo Milano 2015, from separate collection […]
352_GAZZETTA TV Exhibit design for TV 2015 Official launch event at the East End Studios in Milan Preparation for the new event of Gazzetta TV. An event focus of “pink”, characteristic element of the famous Italian sportive journal. Seats without back […]
346_WIRED NEXTFEST Proposal for new stage Wired Next Fest 2015 Concept for the new stand and conference room for the Wired Next Fest of Milan, in the Indro Montanelli Gardens of Porta Venezia. A massive structure of few levels able to […]
286_MAKEUP TRAIN Project for a “beauty train”. The aim is to transform a full part of the train to a dedicated space of a beauty center, as a special service for business client. Client PianoB Year 2013 Location — size […]
241_NIVEA STAND Stand for Nivea Visage Tour Stand for Nivea Visage Tour, designed to be placed into the 5 main stops of Frecciarossa. Inside this space the client offers people who experience it, a free valuation of skin. We reproduce the idea […]
Established in 2007 PRINCIPIOATTIVO is a young, dynamic architecture firm based in Italy. It operates nationally and internationally with a collaborative approach. Proactivity is our key-word. We don’t wait for things to happen, we create teams and shape situations to clients giving different visions and making them real and easy to understand. Curiosity and enthusiasm are part of our team and ourselves.
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